Rocket Internet incubates, builds, develops operationally and strategically invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet's selected companies are active in a large number of countries around the world.
Traditionally, all Rocket ventures tend to go with sioled domain structures such as foodora.de, foodora.ae, foodora.in etc. For the peer to the peer car rental platform expanding rapidly across EU, I setup a centralized domain structure nested under folder structure in order to allow faster time to market when expanding organically, improve marketing ROI, apply best practices in i18n and take ownership over content delivery on a EU wide scope.
Helped setup a landing page built using the bootstrap framework for potential investors to better understand the business model. The bootstrapped page was used as the primary landing page for various marketing campaigns to drive conversions and eventually raised over £1.1 Million